Corporate Travel & Tourism
Successful Meetings
A leading resource providing easy-to-implement how-to strategies, creative solutions, and sourcing that Rufhaus was commissioned to keep fresh, appealing and relevant for multi-tasking meeting planners.
19+ years of collaboration have made Rufhaus an integral partner to the SM team. Throughout the years, we've been involved in all phases of creative including front cover designs, art directing photo shoots and coordinating with illustrators.
Our Role > Creative design & location photo shoots
We never get bored of art directing photo shoots. We have brought personality and style to hundreds of shoots throughout the years.
Magazine Redesign
Subscribers "React Positively" to new design
- 99.5% find the new design a positive improvement
- 98.4% find the new design more helpful to find info to support their job
- 99.3% find the new design more graphically appealing
- 99.3% find the new format a more enjoyable reading experience
- 92.1% say they're likely to spend more time reading the newly designed Successful Meetings
Source: 2012 Reader Survey conducted by the Wayman Group, Inc.
"I hired Rufhaus to redesign Successful Meetings Magazine and I am extremely happy I did.
Rufhaus suggested several new features that have become the magazine’s most popular. They include, “Visionaries,” in which an inspirational person is profiled. We have received numerous letters from readers commenting on how much they enjoy this series. Another is “Three Days In” which gives the reader ideas of not-to-miss attractions in various destinations. This has also helped us increase advertising.
The magazine has never looked better. It is upscale, sleek, and a pleasure to read. Plus, the visuals are stunning."
